The Best 9 Advertising Platforms To Grow Your E-commerce Business
Are you seeking new ways to promote your e-commerce business? Indeed, you've found the correct blog. We will help you find the best advertising platforms for your e-commerce business. Knowing about various e-commerce advertising platforms before entering the industry is important. Choosing the right one enables you to reach your audience and grow your business.
One of the top businesses in the e-commerce sector is Amazon. According to Forbes, its revenue will reach $634.3 billion in the financial year 2024. Its success is due to its effective online e-commerce advertising strategies.
Focusing on numerous campaigns is important for success in any e-commerce business. Utilizing various data and creative creation will be helpful for your business. Handling various e-commerce ad channels, emails, analysis, tracking, and social media accounts can be hectic for one marketer. This is why e-commerce businesses are shifting towards digital advertising methods, which make it easy to evaluate the success of tour campaigns.
This blog will help you find the nine best e-commerce advertising platforms that will help you grow your e-commerce business.
Launch Your Campaign
What is E-Commerce?
E-commerce, also known as electronic commerce, is the practice of buying and selling a product online. E-commerce businesses have rapidly increased as people find them more convenient than physical market businesses. They gained immense popularity because they made it easy for consumers to buy products.
What is an E-Commerce Advertisement?
E-commerce advertising is where the business advertises their ads online to sell their products. E-commerce advertisement plays an important role in attracting consumers, and if your ad is attractive and eye-catching, people will be attracted to your e-commerce business and know about the service and products you are providing. E-commerce ads primarily focus on gathering people for their business.
Best 9 Advertising Platforms for your E-Commerce Business
We have chosen 9 best e-commerce advertising platforms for you, which include
1. 7Search PPC
7Search PPC is one of the best e-commerce ad networks, providing productive e-commerce advertising and traffic monetization services. Every e-commerce business requires the most important thing: advertising and 7Search PPC provides the best advertising methods for its advertisers.
Advantages:
•Cost-effective
If you are starting your e-commerce service, first, you will focus on the ad network that provides the most cost-effective ways and has the potential to reach a larger audience. 7Search PPC is that platform that helps you save your investment.
•Various Ad Formats
The biggest benefit of choosing 7Search PPC is its variety of ads. 7Search PPC comprises various ad formats, which include,
• Text Ads
• Native Ads
• Banner Ads
• In-Page Push Ads
• Popunder Ads
• Video (Coming Soon)
• Reach
Any E-commerce company starting its business will mainly focus on reach, as reach plays an important role in your brand's success. With 7Search PPC, you can engage both new customers and old ones. Using various important parameters, you can reach your targeted audience.
Disadvantage:
• Popularity
7Search PPC is less popular when compared to Google ads, but still, it has the potential to deliver everything you wish for. In the coming years, 7Search PPC will gain popularity and rule the advertising business.
2. Google Ads
If you are starting your e-commerce business, you have to be familiar with Google ads. It is one of the best ad networks for any business. Google Ads is an excellent platform for displaying your ads and reaching a large audience within countries or globally. Businesses seeking global audiences can also advertise on Google because of its global reach. It is the best e-commerce advertising platform.
Advantage:
• Broad Reach
More than 80% of businesses worldwide use Google Ads, and 8.5 billion daily searches on Google make it more user-friendly. Statistics say over 63% of people click on Google ads. E-commerce businesses willing to reach large numbers of customers can seek help with Google ads as they provide broad reach and can target an audience.
• High ROAS
Anything above 400 is a good ROAS, and the average ROAS in Google ads is 2:1, which shows an enormous potential for your e-commerce business.
Disadvantage:
• Expensive
Advertising through Google Ads can be expensive for any business. Huge businesses can reach $150,000 a year or more than for advertising their ad, But if you are advertising through Google Ads, it is pretty normal to have higher returns than your investment. You can easily maximize your ROI.
• Ads Have Limitation
Your accounts have limitations on the maximum number of keywords you can use. If any e-commerce business is seeking help from Google Ads, they will make sure that their keywords, headlines, benefits, and CTA are lined up using the correct method. While you will never notice these things in Google Ads, keep it in your mind before using Google Ads.
3. Taboola
Taboola is the best native advertising platform and also the most preferred tool for e-commerce businesses. Native advertising is a form of advertising where the ad matches the content of the page. E-commerce businesses looking to advertise their campaigns can take a look. Taboola is best for e-commerce advertising platforms.
Advantages:
• Availability
If your ad campaign has any problems, you can contact Taboola for help via email or phone; they have the quickest response. They provide customers with good services and resolve problems as soon as possible.
• Performance Indicator
Taboola provides the best performance metric for your campaigns, which helps you determine the issue of your ads, and you can work on it also. Taboola has easy user interference, which can help people find services easily.
Disadvantage
• Quality Traffic
Taboola has been criticized for its low-quality traffic advertising, which can result in a loss for your campaigns. Also, the content clearance process is slow.
4. Facebook Ads
If you are looking for the best platforms to advertise your e-commerce business, then Facebook might help you achieve your goal. Facebook is one of the largest socially active media platforms, and advertising through Facebook will help you engage with people of all ages, as Facebook is used by everyone regardless of age. Facebook is the best e-commerce advertising platform.
Advantages:
• Reach Billions
There are billions of accounts on Facebook, and if you publish your e-commerce ad, then the chances of reaching a large number of people are very high. You have access to a large network when you are publishing your ads on Facebook, so making a good strategy will help your campaigns reach a huge audience.
• Find Your Audience
Facebook provides one of the best features: the ability to filter people according to your ad. E-commerce businesses can filter their ads according to their users, allowing them to advertise to people whom the ad campaigns will attract.
Disadvantage:
• All About the Money
An increase in completion has raised Facebook's advertising cost. It's all about money on Facebook. If you have a lot of investing capability, then you can advertise your ads in large numbers. Small businesses will be crushed in Facebook ads because of the competition, so it's important to determine all the important points before investing your ad campaigns' money in Facebook ads.
• Media Junk
Spam is Facebook's biggest headache. Millions of fake accounts post totally fake ads. So, it's difficult for businesses to build trust in people's minds about the product because they might have already faced a scam.
5. Instagram Ads
If you are opening an e-commerce business, it's crucial to consider Instagram because it is primarily a form of visual advertisement. As of 2024, Instagram had 2 billion active users worldwide. Every month, almost 130 million users click on Instagram for shopping advertisements, so it plays an important role in making an e-commerce advertising network. Instagram ads are the best e-commerce advertising platforms.
Advantages:
• High-intent users
Almost 130 Million clicks on Instagram for shopping advertisements, which is huge. If you are looking to advertise your e-commerce business on a huge scale, then Instagram is the best place for you. Creating attractive ads can engage people with your ads, so it's very important to create such powerful ads.
• Numerous Ad Formats:
Instagram provides various features for businesses to promote their brands, such as story ads, IGTV, image ads, shopping ads, and reels. You can test all the features and then determine which will benefit your advertising.
Disadvantage:
•Pressure to be Constantly Updated
Instagram is a constantly updated platform, which is very difficult for businesses to be updated. Millions of advertisements compete with you, so being updated against others will help you grow your business.
•Required investment for high-quality ads
If you are looking for high-quality ads that can be run everywhere, then promoting them might be costly. Instagram is a very popular platform, so if you want to stand out, you must deliver high-quality ads.
6. Bing
Bing has become popular in recent years. It continues to have a 14.5% global market share on PC desktop search engines. In 2024, Bing had more than 3.12 Billion visitors. This means that more than a billion people use Bing as their search engine. If you are looking to advertise for your e-commerce business, Bing ads should be a component of your marketing plan. Bing shopping ads can also be helpful for your campaigns. E-commerce advertising platforms can take a look at Bing.
Advantages:
•Higher Quality Traffic
Bing provides you with high-quality traffic. Advertising your business through Bing will help your business reach a large number of people with your products and services. Advertisers see much higher CTR for product ads.
• Lower Cost Per Click
As more advertisers bid for their ads, the demand increased, and the cost per click went up compared to Google; Bing has fewer advertisers, so the CPC is also less. Taking a comparison, Bing's CPC is 70% lower than Google's.
Disadvantage:
• Reduced Reach
Bing ads have a smaller audience, which means that if you advertise your ads through Bing ads, your ads may only target fewer people.
• Fewer Features
Bing does not have many features compared with Google, so there is little chance of advertisers preferring Bing as their primary option for their business ads.
7. LinkedIn Ads
If you are looking to advertise for your business, LinkedIn ads can play an important role. LinkedIn has emerged as an important platform for professional businesses to advertise their ads and attract people. LinkedIn provides you with unique ways to promote your ads to the targeted people. LinkedIn is one of the most favorite e-commerce advertising platforms for businesses that are seeking to attract professionals across the world.
Advantages:
• Highly Targeted Audience
LinkedIn ads can boost your reach among millions of professional users and help you target audiences according to their job titles, company size, skills, and industries. Targeting your ads will help you reach your valuable customers to whom you are willing to sell your products.
• Detailed Analytics
LinkedIn allows you to track your ad performance, click-through rates, conversions, and audience engagement, which will help you customize your ads according to your users' interests. This helps in data-driven decisions that make your campaign outcomes better.
Disadvantages:
•Higher Cost per Click (CPC)
Advertising through LinkedIn can be costly because advertisers are highly interested. Comparing other social media platforms, LinkedIn ads tend to have a higher CPC.
•Ad Blindness
If you are advertising your e-commerce business, the main thing you should always remember is ad blindness. Ad blindness happens when LinkedIn users are constantly exposed to sponsored content. This will decrease the ad's effectiveness over time.
8. X (Twitter)
X, formerly known as Twitter, is a platform you can use to display ads for e-commerce. It offers unique ways to advertise your business, such as targeting an audience or engaging with users. X is used in almost every country, and if you want to expand your business globally, then X will be the best choice.
Advantages:
•Lzsser Competition
X ads are used less than Google ads or Facebook Ads. But if you are looking to advertise your ads for specific people, then X will be the best choice for you. This means there is less competition in X as compared to other platforms.
•Niche Targeting
Compared to other platforms, X uses the real-time nature of people to promote your ads. X targets trending topics to advertise your ads, which are relevant to the conversation going on. When you are targeting your ads on X, you have the option to mention people and make contact with them.
Disadvantage :
• Costly
Compared to other platforms, X is very costly when you advertise your business. Also, if you are not updated on ongoing topics, your daily budget can go very high in a minute.
•Excessive Bots
It's very common to have bots on X. Bots will misguide businesses in knowing whether their ads are seen by people or bots, which costs them more on their ads.
9. Amazon Ads
E-commerce businesses can attract their customers through Amazon ads, which are specially designed for shopping. You can target Amazon ads if you want to reach a large number of people because customers love to engage with Amazon, as it can provide everything to their customers. Amazon ads are the best e-commerce advertising platforms.
Advantages:
•Consumers are Ready to Buy
Amazon is a very lovable platform for consumers who want to buy products, so advertising your ads through Amazon will help you reach a large number of customers for your e-commerce business.
•Global Reach
Amazon is used in almost every country, so if you are looking for global consumers for your e-commerce business, then targeting your ads on Amazon will be the best way. Having attractive ads helps you engage people for your ad campaigns.
Disadvantage:
•High Costs
Advertising your e-commerce business through Amazon ads can be costly because of the increase in advertising. Amazon may charge referral fees in addition to advertising fees, which can range from 1% to 20% of the sale.
•Competition
An increase in completion when you are using Amazon ads is very common because there are thousands of ads competing with you, so being updated is very important for your business.
Conclusion
In this blog, we have covered various e-commerce advertising platforms that will benefit e-commerce businesses. We have provided you with the best e-commerce advertising platforms to help you choose the best for your business. We have also covered the advantages and disadvantages of your e-commerce advertising platforms.
Overall, we have converted all the important aspects that will be helpful for your e-commerce business.
Frequently Asked Questions (FAQs)
What is E-commerce?
Ans: E-commerce is where you can buy and sell products with the help of the Internet. It relies on technology, and it's very beneficial for businesses to sell their products.
What are the Top 3 Best E-Commerce Advertising Platforms?
Ans: Top 3 Best E-Commerce Advertising Platforms are
1. 7Search PPC
2. Google Ads
3. Facebook Ads
What is an E-Commerce Ad Agency?
Ans: An e-commerce agency is a B2B business that offers various services to help e-commerce businesses meet their goals.
What is an E-Commerce Advertisement?
Ans: E-commerce advertising is where a business advertises its ads to reach its potential customers and create sales.
What is the role of 7Search PPC in the E-Commerce business?
Ans: 7Search PPC is the best platform for advertising your e-commerce business ads. It is very cost-effective and can reach a targeted audience.
More References
What Is Prebid? A Detailed Guide For Publishers
CPM vs RPM: Key Details Publishers Need to Know
Advertising Arbitrage: A Method for Increasing Traffic Revenue
Digital Advertising Platforms – A Revolution for Businesses
Comments
Post a Comment